Democrazy by Francesco Vezzoli

Wolfsonian Museum-FIU. From Oct 24th through Dec 7th, 2008.  Wolfsonian Museum - FIU. Miami MuseumsHow are we manipulated by strategies of political communication? How do issues such as fame and the power of the media play into this dynamic, and what is the role of democracy? Inspired by the 2008 U.S. Presidential elections, artist Francesco Vezzoli explores these issues and how they’re expressed through contemporary visual language in his installation Democrazy, on view at The Wolfsonian Museum – FIU October 24th through December 7th, 2008 and sponsored by Gallery Ivon Lambert, Paris. The presentation at The Wolfsonian is in connection with the current exhibit, Thoughts on Democracy, part of the Celebrating America year of exhibits.

Democrazy is based on a fictional election campaign with two hypothetical candidates. A video project, the installation consists of two election ads played concurrently, featuring the theoretical candidates, who have different political visions. The candidates are played by media superstars, both poised to become the quintessential twenty-first century leader: Hollywood actress Sharon Stone and French philosopher and author Bernard-Henri Lévy.

The ads were produced in collaboration with teams of political experts, one led by Mark McKinnon, George W. Bush’s media advisor in 2004, and the other by Jim Mulhall, part of Bill Clinton’s creative team in 1996. The ads, with their on-point, extremely precise, and seductive messages, highlight the candidates’ popularity, confidence, and their seductive capacity to use the media to bolster their images.

Democrazy was first presented in June 2007 during the opening of the Italian Pavilion at the 52nd Venice Biennale. It follows the artist’s earlier parody of contemporary Hollywood, Trailer for a remake of Gore Vidal’s Caligula, presented at the 51st Venice Biennale and at the 2006 Whitney Biennial.

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